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This site keithfuneral.com states the following, "Welcome to Keith Funeral And Cremation Services." We noticed that the webpage said " Our mission is simple, we offer outstanding service and compassion at arguably the worst time of someones life." It also stated " What makes us different? If you decide to visit the funeral home, you will immediately notice it is not decorated in traditional gloomy colors that are often associated with other establishments. Our chapel is small and intimate for smaller gatherings. Large services are typically held at a place of ." The header had Keith Funeral and Cremation Services as the highest ranking keyword. It was followed by funeral, funeral home, and mortuary which isn't as ranked as highly as Keith Funeral and Cremation Services. The next words the site used was cremation. crematory was also included but will not be seen by search engines.